Advertising work compresses everything: schedules, budgets and tolerance for error. Capture technology thrives under exactly that pressure. Scanning a product, location or performer gives agencies unlimited retakes in post — new angles, new environments, new cuts — without a single reshoot day. For hero products especially, photogrammetry produces CG-ready models with authentic material response no hand-modelling matches on deadline.
The campaigns tagged here include PlayStation’s “Play Has No Limits” and our collaborations with Untold Studios — commercial work where capture underpinned bold, effects-heavy creative. Advertising also tends to be where techniques from our film work get their fastest adoption: volumetric performance, virtual production plates and real-time playback all appeared in commercials early. If you’re an agency or production company producer, our commercials category collects the full body of work; this tag highlights the advertising-specific craft.
