Advertising runs on compressed schedules and uncompromising image quality — a combination that suits 3D scanning perfectly. Scan the location, the product or the talent once, and the agency gains total flexibility in post: new angles without reshoots, CG set extensions that match reality exactly, and photoreal doubles for shots too dangerous, expensive or physically impossible to photograph. For brands, that means bolder boards; for production companies, it means fewer contingencies burning the budget.
The commercial work collected here includes our F1 fanzone capture, PlayStation’s “Play Has No Limits” campaign, and multiple collaborations with Untold Studios — including a VES Award-nominated spot. Each one used capture differently: some needed survey-grade LiDAR of large environments, others photogrammetry of hero products, others cyber scans of talent for digital doubles. If you’re an agency producer or VFX supervisor scoping a commercial, these case studies show how capture slots into a fast-turnaround pipeline — and what it saves.
